“This is a milestone in our growth,” says EFD Induction CEO Eivin Jørgensen. “We have previously sold many systems throughout Latin America. But having a subsidiary in Brazil’s economic heartland means we can offer better and faster support to customers in the region.” The new subsidiary is headed by Mr. Evandro Nishimuni, a mechanical engineering graduate who has previously worked in France and in the Brazilian automotive industry. “EFD Induction and Brazil have so much to offer each other," says Nishimuni. "There is growing awareness throughout Brazil and the continent that sustained economic growth can only be maintained by investing in modern, efficient and proven technologies such as induction heating.”

Although the subsidiary is new, Brazil and Latin America is no stranger to EFD Induction products and services. For instance, several of mobile Minac induction heating systems are being used to braze hydroelectric turbine stators at the Santo Antônio and Jirau dams, key structures in a new hydroelectric complex being constructed in Amazonia. And Basso, the world-renowned valve makers in Argentina, recently installed an EFD Induction hardening system.

Mr. Evandro Nishmuni is however keen to stress that most of the new company’s business will most likely occur much closer to home. “True, if Brazil is the engine of South American economic growth, then the state of São Paulo where we are located is its dynamo. In fact this state alone is responsible for a third of all Brazilian GDP. That gives you some idea of just how economically vibrant the region is.” EFD Induction Brazil currently has three employees: Nishimuni as manager and salesman, Aline Gonçalves as administrator, and Carlos Feliciano Ferreira as engineer and after-sales support technician.