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IMI Critical Engineering unifies products and services under master brand

IMI plc recently announced its intention to gradually unify its entire product and service portfolio under a single brand identity. The move aims to simplify IMI’s visual identity while supporting the company’s growth plans and further developing its talent attraction and retention initiatives.

von | 21.05.24

Jackie Hu, CEO of Automation at IMI; Picture: IMI
© IMI plc
Jackie Hu, CEO of Automation at IMI

May 2024 | IMI plc recently announced its intention to gradually unify its entire product and service portfolio under a single brand identity.

The move aims to simplify visual identity of IMI while supporting the company’s growth plans and further developing its talent attraction and retention initiatives.

As part of the process, its three previous divisions – Critical Engineering, Hydronic Engineering, and Precision Engineering, along with the associated product brands within each division – will go to market under the IMI brand, as five market-focused sectors: Process Automation, Industrial Automation, Climate Control, Life Science & Fluid Control, and Transport.

The Process Automation sector, previously Critical Engineering, will encompass its well-established roster of industrial and process automation product brands. This sector will go to market in the new brand from 22 April.

Jackie Hu, CEO of Automation at IMI, commented: “We are excited to launch the new brand in the Process Automation sector from today. Following another stellar year of growth in this sector, we are uniting all our products and services under a strong unified IMI parent brand. This better reflects IMI’s experience, knowledge, and position across our key markets, while simplifying our visual identity going forward. Not only will this unlock the strength and depth of IMI as we continue to deliver breakthrough engineering for a better world, but it also maintains the relevance of our sector-specific products that customers use each day. Our people will stay the same and our product portfolio remains as broad, however everything will now fall under the single IMI unified brand.”

Background

IMI plc, a specialist engineering company, designs, manufactures and services highly engineered products that control the precise movement of fluids. Its innovative technologies, built around valves and actuators, enable vital processes to operate safely, cleanly, efficiently and cost effectively. The Group works with industrial customers across a range of high growth sectors, including energy, transportation and infrastructure, all of which are benefiting from the impact of long-term global trends including climate change, urbanisation, resource scarcity and an ageing population. The company employs over 12,000 people, has manufacturing facilities in more than 20 countries and operates a global service network. It is listed on the London Stock Exchange and is a member of the FTSE100. More information at imiplc.com

(Source: IMI/2024)

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